The Freudian OBJECT

Designer Toy Set

The psychoanalyst, like the archaeologist, must uncover layer after layer of the patient’s psyche, before coming to the deepest, most valuable treasures.
— Sigmund Freud

The Freudian OBJECT is a set of Designer Toys which I created, bringing them from concept to a final prototype stage. Each character is an embodiment of the concepts and theories of Sigmund Freud. The Castration Complex, The Uncanny and The Primary Narcissist. Created as a response to his famous analogy comparing the roles of the psychoanalyst and the archaeologist, the Freudian OBJECTs are artefacts of the unconscious.

The toys come packaged in recycled cardboard with an artwork adorned sleeve and uniquely numbered edition card. 

Read more into the process of this project in my book.